Tuesday, March 5, 2013
21. Develop a sponsorship program for my blog
I turned 29 on Friday which means as of today, I have 360 days left to complete my 30 before 30. I've managed to do 3 things so far which I'm pretty thrilled about. Up next for this I'm going to tackle are sabering champagne and clean out my email. But the other day I accomplished number 21 on my list. Develop a sponsorship program for this blog. Sponsorship program is really just the nice non-profit word for "selling ad space" or "monetize."
When I started blogging 10 years ago selling adds on your blog really wasn't done. If it was it was usual google ads or ad put there by your host and you could have the option to make them go away if you bought a super fantastic amazing membership. If you opted to remain a basic user you were stuck with ads you have no control over. It's become a bit of a "thing" in the blogosphere in the last few years to offer space on your blog for ad whether it be through an ad network or through selling them yourself.
So why did I finally decide to monetize? Well first of all, it was a Matador U assignment. My latest assignment asked me to do a media kit and a sponsorship program. Now I didn't want to do it for the blog that have for the purposes of my course. That has no traffic, no stats and like I said it for my course only. So the only other option was doing it for this blog. With my background in non-profit doing a media kit and sponsorship programs are something I can do in my sleep. Or as Portage replied to my recent FB status about totally having this assignment in the bag, "I should hope so!"
Second, I've been thinking about it for a while. For about a year actually. The reason I haven't really gone for it until now is mostly because I was lazy and because I didn't really think my blog was "big enough". But "big enough" is a relative term in blogging. I know more than my family reads this blog so I figure, why the hell not. Let's give this a whirl.
I like the fact this is up to me. I don't have to sell out if I don't want to, I get to pick and choose who advertises. I get do this my way. Love that.
AND a super awesome amazing friend of mine (I've known her longer than I've known my husband) is my first advertiser. Macy and her husband Joe have a fantastic etsy shop and she and I are each others guinea pigs with this whole advertising/taking ads thing. I'm so pleased. You'll learn a whole lot more about their awesomeness this coming month.
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